Once upon a time there was a young girl called Roxi who grew up in the countryside, somewhere right in the middle of England. She had an insatiable passion for art which continued into adulthood.
Years down the line, caught up in the successes of her career in the Film Industry, she wanted to return to her original dream of Advertising. So she attended School of Communication Arts 2.0 and on that one year journey she discovered an amazing area to work in — Creative PR.
She has always loved seeing big publicity stunts, an exciting way to advertise brands — so it seemed like a great opportunity to work in this area. The form the idea takes is usually different each time according to brand/consumer need, there's never a dull moment. She also feels clever headlines the media generates, as a result of these stunts, is brilliant.
In fact she believes "Public Relations" should be renamed "Public Reactions", owing to the effort it takes to garner reactions and attention.